Lloyd is a self-help guru, larger than life with a smile as wide as his ego. Eva is one of his many obsessive followers, deluded in their belief that he can help them to build a truly extraordinary life. At his "Smile School" seminar, chancing her luck to meet Lloyd, Eva finally comes face to face with the reality. As the rug is pulled out from under her, Eva's ability to smile through anything is pushed to the limit.